Eliminate jargon, cut out forms, replace long processes and do away with the financial adviser. Is this the way to get millennials to invest? By Nafisa Akabor
SA isn’t known for its savings culture, especially among the youth. Too many people who have just entered the workforce don’t know where to start, and can’t get their heads around the jargon used in the world of investment.
Enter Liberty Life, which has developed an app it believes will draw millennials into investing. Called Stash, the app is designed to remove the complexity associated with investing.
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