event / mobile / travel / 08/05/2014

Launch: Huawei Ascend P7

P7Huawei’s newest flagship smartphone the Ascend P7 was launched internationally in Paris earlier today.

The handset is the follow up to the award winning, ‘world’s slimmest smartphone’ Ascend P6. The seamless design is very similar to its predecessor giving it a clean and minimalistic look.

The Ascend P7 has a 5-inch full HD display, with a 445ppi display, a 1.8GHz quad-core Hisilicon chip, 2GB of RAM, 16GB of storage and runs on Android KitKat 4.2.2.

Huawei says the new flagship focuses on craftsmanship, camera and connectivity. The glass back is made from 7 layers and sports a micro-pattern design. Looks aside, the company was all about the all-important selfie, so much so that it equipped the P7 with a 8-megapixel front-facing camera. It is capable of taking panoramic selfies, which the company calls “groufies” – taking selfies with a group of people.  The front-facing camera can also be used as a mirror.

The main back camera is a 13-megapixel shooter, complete with Sony’s fourth-generation sensors. The camera works great in low light conditions and addresses the brightness, noise, colour and clarity, with an ISO going up to 3600.

AscendP7

Other features include super fast 4G/LTE connectivity with speeds reaching a maximum of 150Mbps. So essentially you can download a 1GB movie in a minute – network dependent. The P7 also has a built-in gel cooling system which keeps the phone 7 degrees cooler. Another really fantastic addition is the dual SIM slot. It uses the micro SD card slot for a nano SIM card.

The phone has 2500mAh battery capacity with an ultra power saving mode, slightly bette than the P6.

The Ascend P7 will go on sale initially to 33 markets, for a cost of 449 Euros. South Africa is not on the initial launch phase and no pricing has been confirmed.



Nafisa Akabor
Always online... except when I'm offline.




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