skSter-Kinekor has begun its full conversion from 35mm film to digital projection across all 438 cinemas nationwide.

Fiaz Mahomed, CEO of Ster-Kinekor says it was a ‘had-to’ component, because the whole world is going that route; and it should be complete by 17 December 2013.

The process began 18 months ago, and since then Ster-Kinekor has piloted 4K projectors at 2 cinemas across the country, at its most popular locations – Sandton City (cinema 9) and Gateway (cinema 18); with plans to open another in Cavendish (cinema 3). 

The roll-out will include both 2k and 4k resolutions, Dolby surround sound (5.1 minimum, up to 7.1) and JBL speakers will be used. The projectors will support a high frame rate (HFR) of up to 60fps. The Sandton City and Gateway theatres have already shown The Hobbit, which used HFR at 48fps. The only theatre to have Dolby Atmos advanced surround sound is Gateway (cinema 18), in Durban. While all cinemas will have 7.1 surround sound capabilities, the size of the smaller cinemas won’t allow for it.

Mahomed also mentioned that since the introduction of Cinema Prestige last year, The Zone is now one of its top 5 cinemas nationwide, and we can expect more of these to be rolled out in the future.

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