The company will install its first IMAX theatre at its flagship cinema complex at Ster-Kinekor Gateway, located at the Gateway Theatre of Shopping in Durban by November 2013.
According to Ster-Kinekor’s press release, the IMAX Experience incorporates crystal-clear digital projection, cutting-edge sound technology and a larger curved screen spanning from floor-to-ceiling and wall-to-wall, providing the world’s most immersive cinematic experience.
If it’s anything like what I already experienced back in 2003 (when it was run by Nu Metro) at Gateway, I’m looking forward to its return with more up-to-date technology.
Ster-Kinekor CEO Fiaz Mahomed says, “Internationally, IMAX theatres are currently enjoying renewed success and popularity, and we are confident that our local movie-goers will welcome and support this exciting new development.” Mahomed adds that IMAX will screen Hollywood’s biggest full-length feature films, documentaries and music-based features.
The company is in the process of finding other sites that can accommodate the larger infrastructure that IMAX requires. Construction on the Gateway theatre will begin during September 2013, and is expected to be complete within the first week of November, in time for Marvel’s latest superhero movie, Thor: The Dark World.
For the rest of the calendar year, fans can look forward to the Hunger Games: Catching Fire, followed by The Hobbit: The Desolation of Smaug.
“With more than 25 full-length feature films expected to enjoy an IMAX release during 2014, we are looking forward to what is going to be a very big year for Ster-Kinekor with IMAX’s immersive format,” concludes Mahomed.