IDOL-ALPHA_Picture_02Alcatel OneTouch introduced their premium smartphone offering locally at an event in Sandton last night.

Obviously very late to the market, the Idol Alpha doesn’t have specs you’d expect on a premium handset like the Xperia Z2, Galaxy S5 or LG G3. So I’d say they are going for a different market.

The handset on first impressions is that its quite slim and sits nicely in the hand. I quite like that it’s a 4.7-inch smartphone and not massive like most other handsets releasing lately. It’s 7.5mm thing, and also elongated so it makes navigated and typing with one hand easier than some phones.

The phone has translucent panels at the top and bottom of it, which lights up when you get notifications. There are no buttons on the front, just the power and volume buttons to the right hand side. To the right sits the SIM slot. There isn’t a slot for memory expansion.

The basic specs are a 1.2GHz quad-core processor, 1GB of RAM and 16GB of storage – not expandable, which should have been, especially in the very competitive Android space. The main shooter is 13-megapixels and has autofocus and various modes (HDR, panorama, burst mode), while the front-facing camera is 1.3-megapixels. The main camera shoots video in 1080p and the front in 720p.


What’s really fantastic about the handset is that once you unbox it, they’ve preloaded it with all the apps you’d need to get going, and more. The Google suite is pretty standard, and others include Facebook, Twitter, Whatsapp, Evernote, Youtube and Currency Converter. Was pleasantly surprised to see Deezer included, a really good music streaming service.

The handset is priced at R5999 on prepaid. I think it may be a little too much, when compared to the Huawei Ascend P7, with much better specs and only priced at R6699.