SheMeansBusiness was launched at a media event in Sandton yesterday. It is a Facebook initiative aimed to empower and train female entrepreneurs to start and grow their businesses. The network will work in partnership with Siyafunda to upskill business owners with digital skills, practical training and business skills. 

The initial goal is a target of 4000 women by the end of the year, across all nine provinces, with a focus on township and rural areas. Additionally, Facebook will partner with UN Women to train a network of female business owners and entrepreneurs that need support in South Africa.

Helping South Africa’s female business owners to achieve their business goals will only help our economy to do better. Research conducted by Development Economics on our behalf in 2018 found that women who want to start their own businesses have the potential to boost the South African economy by R175 billion, which highlights the enormous potential. The launch of #SheMeansBusiness highlights our commitment to women entrepreneurs, and we look forward to what these women all over South Africa will one day achieve.

Emilar Gandhi, Head of Public Policy, SADC region at Facebook.

Siyafunda’s one day training will include a Facebook Digital Marketing skills segment over 3-4 hours, and business development skills segment over 3-4 hours. The latter includes business screening for growth; basic operations management; digital marketing management; financial management; and leadership fundamentals.

According to the SheMeansBusiness website, the program is available in 25 regions, and was first to launch in Africa via Nigeria. A bunch of resources are available on the website and can be found here: https://shemeansbusiness.fb.com/resources/

Anyone who wishes to register their interest can do so here.

 

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