At a media briefing yesterday, Google SA’s Stafford Masie announced the launch of Jake White’s rugby blog on blogger and a channel on youtube.

The former Springbok coach acknowledges he’s no IT fundi, but is looking forward to interacting with his readers via his blog ( He hopes to add value to the “intelligent comments or questions” left by bloggers but wont answer to “dumb issues or dumb statements” left.

Speaking to MyDL TV about his blog launch, Jake says, “we don’t have a medium in rugby where we can educate people. We’re quick to critisize as a nation, but we need some medium where we can help them”.

Jake feels his blog will improve rugby and attributes this to South Africa’s win in the Rugby World Cup 2007. “When we won the world cup, people became positive about South Africa. People around the world enjoyed South Africa. Here is a medium where it can uplift cultures, coaches become better, players become better, results become better, and the public enjoy rugby more.”

Jake’s youtube channel, Jake White TV ( will showcase footage that has previously not been broadcast. It will include clips from his time as coach for the Springboks.

Originally blogged on My Digital Life.