At the annual Next@Acer event in New York this morning, CEO Jason Chen went through the company’s 2015 strategy.

They will focus on three areas: build upon existing strengths, accelerate smartphone growth and expand business boundaries. Chen summaries their strategy simply as “consistency and persistency”. Today’s lineup touched on the following areas – productivity, education, entertainment, gaming and connecting.


Chen wasted no time in introducing the new line up, which is a portfolio of more than 40 new products, with over 250 being showcased at 4 World Trade Centre. He also added that Acer is the first company to come out with cross platform products with a consistent user interface.


First up was the convertible Aspire R11 with a 360-degree tablet and notebook modes, very much like Lenovo’s Yoga lineup. The 2-in-1 range includes the Acer Switch 10 with hinge technology, available in 6 colours. It clicks into position magnetically and has a battery that lasts up to 12 hours. It also comes in the Switch 11 and 12. The notebook range included the Aspire V15, E and ES Series. A 15-inch Chromebook was also announced with a large touchpad and an up to 11.5 hours battery life. And lastly, under tablets, the Iconia Tab 10 for education, with a full HD screen, stripped down interface and NFC. It’s also Google Play for Education certified, making it easier to get the correct apps; and the Iconia One 8 with wide viewing angles and Acer Precision Plus for better note taking.


The wearable line up has three focus areas – fashion, lifestyle and health. Acer introduced two models, the entry-level Liquid Leap Fit with a 1-inch touchscreen, heart rate sensor, GPS, monitors stress levels, calorie counter, chart/report card which gives you your Acer age. The second model is the Liquid Leap Curve, and as the name suggests, a curved and ergonomically designed option with interchangeable bands with various designs.


Acer also announced Acer Gaming, above the Aspire V Nitro series of gaming notebooks. The new Predator lineup is aimed at hardcore PC gamers and has something for everyone, from desktops, notebooks, tablets and monitors. It will be available in Q3.


Chen mentioned earlier that Acer’s smartphone division has doubled its growth. Today they announced the Liquid X2 M220 Windows 10 smartphone, which will update to Win10 automatically when it becomes available.


Acer also announced the Revo Suite, a mini home PC for entertainment (similar to the Raspberry Pi) that will help manage your media, with 7.1 channel audio support.


Stay tuned for availability in the South African market.