Cadbury South Africa have released a new ad for its Bubbly chocolates, but along with the ad, they created a fun browser game called Friends in a Fish Tank. They asked me to try it out, and as someone who’s spent a fair amount of time playing browser-based games at work in the past, I had to check it out. Come on, you know you’re guilty too (remember Kitten Cannon)? Anyway, I don’t have Flash anymore, but thankfully, Friends in a Fish Tank does not require Flash!

The reason I’m telling you is that there’s something in it for you too. Cadbury SA are confident about how much fun you will have playing the game, and would like for you to try it out too… and stand a chance of winning a R1000 voucher, right here exclusively for Wired to the Web readers. And that’s sure to appeal to the gamer inside you! And as with all my competitions, you do not have to spam on social media to win; it is optional to post about it on Twitter.


Once you visit the Friends in a Fish Tank website, you can login via Facebook and customise your fish (takes less than a minute) or you can just play immediately without logging in. It works on a mobile browser as well but it might be easier to play on your desktop/laptop. I tried both, and prefer the web browser. Gameplay is simple, just hit the spacebar on a laptop, or tap your mobile screen and try to eat as many chocolate bubbles as possible, without dying.


All you have to do to stand in line to win is visit and play the game until you are happy with your highest score. Then take a screenshot of your high score and post it in the comments section below! You can login via a Disqus account, Twitter, Facebook or just as a guest. If you have trouble sharing your screenshot, mail it to me on and I will guest post it on your behalf.

It’s really that simple. The person who makes the highest score wins the R1000 voucher. You have two weeks, until Tuesday, 6 September midnight to post your screenshots. Only one entry per person. Open to South Africans only.

You can create a game and challenge your friends to join, or you can play individually. I created a game but played on my own, so this is what my score looks like (first pic below). It’s the number that appears on the middle of the screen, and not the total amount of chocolate bubbles you ate, on the top right (just thought I’d point this out after taking a look at the Cadbury SA Facebook page). If you play without creating a game and inviting friends, your score will look like the second image below. Oh, I didn’t play enough to make a really good high score, but you get the idea.

You can post your score in any of these two methods: