The durable Hisense Rock now has a sibling in the form of the Rock Lite, going on sale in South Africa next month. We got to hear more about it in Cape Town last week at an event where the company announced it sold a milestone two million products. Hisense also announced 4K ULED TVs (from R39k for 65″), and the introduction of kitchen appliances (stoves and fridges).
Going back to the Rock Lite, here’s everything you should know (it doesn’t appear to be up on the Hisense website):
1. It’s another “life-proof” outdoor handset for from Hisense that is IP67 certified, meaning it is dust and water-resistant and can be submerged into water at a depth of 1m, for up to 30 minutes. It is also shock resistant, so if you’re prone to dropping a handset, the Rock Lite can handle it.
2. It has a whopping 3900mAh battery on it, which Hisense claims can give you two full days on it, on average use. The battery is capable of up to 18 hours of calls, 95 hours listening to music, or 13 hours watching video. If you want to get even more out of it, there’s a power saving mode.
3. Hisense wants to draw the under 30-year-old crowd with this handset that boasts a slim 8.98mm body with a 5-inch HD display, available in red, lime, blue, and grey because black, gold and white are “too common”. I don’t have the exact screen resolution just yet.
4. It will run Android Nougat 7 and specs include a 1.3Ghz quad-core processor with 2GB RAM, 16GB storage (expandable through a dual SIM/micro SD slot), and has a 5MP selfie-cam, and an 8MP rear camera. It is a 4G handset.
5. Interested in getting your hands on the Rock Lite? It will available at retailers nationwide from August at a cost of R2 499.
Hisense entered the South African smartphone market back in 2014, where it sold 35 000 units. Fast forward to 2017, the company announced that its goal by the end of the year is to sell 1.2-million units. Their range of durable handsets will certainly help. Interestingly, Hisense South Africa told Wired to the Web that they don’t see Nokia as their competition. Personally, I’m not so sure; both are mid-range Android devices with Nokia offering stock Android.
Welcome to Wired to the Web. My name is Nafisa Akabor and I’m a technology journalist covering business and consumer tech for the last 13 years. I’m passionate about start-ups, smartphones, mobile payments, travel tech and electric cars. I’m usually unashamedly taking food photos (@nafisaeats on IG).