The Samsung Africa Forum 2012, held in Cape Town this year, is an annual event where new products are announced and showcased for the year ahead. 

Samsung said it will be focusing on the African continent by building products for Africa, by Africa in Africa.

An example of this is its SurgeSafe+ LED TVs and free satellite TV initially for 6 countries in Africa (South Africa isn’t one of them).

Samsung also announced it will bringing three new concepts to its smart TVs: smart interaction, smart content and smart evolution. Smart interaction will let consumers interact with their TVs with gestures, voice and facial recognition commands – very much like Xbox’s Kinect. You can read more on this here.

Other interesting product announcements were the Galaxy Tab 2 (7-inch) – it’s the first Samsung tablet to run Android 4.0 (Ice Cream Sandwich), and will be on our shores in the second quarter of this year (more on that here).

The new range of smart cameras, all with WiFi capabilities, Beauty Shot, Dual View, and option to autopost to Facebook. One particular model caught my eye, the WB850F, with 21x optical zoom. A product I’d love to get my hands on is the second generation Samsung Series 9 laptop; it’s 13-inches, weighs 1.13kgs and 13mm thick AND boots up in 9.8 seconds! 

We also got to see and demo the Galaxy Beam, a smartphone with a built-in projector (you can read more about it here). ITWeb’s digital media editor and myself interviewed and shot video (respectively) with Samsung’s country manager, Deon Liebenberg (you can watch it here).


There were 2 artists at the exhibition who were sketching people on a Galaxy Note (above pic of me and Kath being sketched credit to Charlie Fripp).

That’s the round-up of the Samsung Africa Forum 2012. Products announced and not mentioned here were mostly home appliances or stuff that didn’t interest me.