sony-logo-001Sony held its Conference for Africa 2013 in Cape Town last Friday to showcase its new product line-up. 

The products included technology from its consumer entertainment range, from Wi-Fi connected devices, one-touch functions using Near Field Communication (NFC) to HD, 3D, 4K and more.

I’m not going to touch on the Xperia Z handset as I’ve already been for the demo a few month ago. However, something to look out for later when it launches are the Bravia W Series of LED TVs. If you own a compatible Xperia handset, you can access your content from your phone with one-touch NFC access, with mirroring capabilities. The demo was pretty amazing and one thing is obvious going forward, your home entertainment system is all about ecosystems. If you own an Xperia smartphone, it just makes sense to build on that for compatibility and easy access.

There were loads of products on display, so I’m just going to touch on a few highlights.

sony-products 1. CYBER-SHOT HX300
The Cyber-shot HX300 is a digital still camera that features an enhanced Optical Steady Shot for clearer pics at higher zoom settings, which are blur-free. It also features a whopping 50x optical zoom. The live demo showed a clear image when zoomed all the way in. Impressive.

The new wearable HDR-AS15 Action Cam weighs 90g and is aimed at extreme sports enthusiasts. It has an ultra-wide 170° viewing angle, and its Exmor R CMOS image sensor records stable, low-noise footage in any light condition. Suitable for skiing, snowboarding, mountain biking or sky diving.

3. VAIO DUO 11
The Vaio Duo 11 is a hybrid Ultrabook lets you switch between slate or keyboard mode easily, with flexibility of wide viewing angles. Ships with Windows 8 and comes with a digitiser stylus. Unlike most tablets/hybrids, it features an Intel Core processor. Weighs 1.3kg.

The Sony Walkman W273 is wire-free and waterproof. It is fully functional in up to 2 meters of water. Features drag and drop functionality and a 90 minute full charge can yield up to 8 hours of battery life. Fully functional in fresh water and can get damaged in salt water.

The Mgongo Shake-7 is a super high power home audio system with a whopping 31,350W power output, made for the African market. According to Sony, it’s the most powerful home audio system ever made by any company. It has Bluetooth and NFC playback options; and a dual USB input which allows you to copy songs from any source to USB in MP3 format.

The new 4K Ultra HD LED TVs will come in either 55-inch or 65-inch variations (84-inch already launched). 4K means four times the resolution of full HD (3840 x 2160), offering highest picture quality. All offer WiFi, cross-device connectivity and one-touch mirroring (compatible Xperia handsets).