When Syllable asked me if I’d like to attend the Cosmopolitan Levi’s Fit workshop with her, I thought why not, I haven’t seen her in a while. I didn’t think, oh cool, I’m going to a jeans workshop! In fact, I didn’t think much of it. I thought it would just be another showcase of new jeans and a chance for us to catch up.
Before last night, I was not aware of the Levi’s Curve ID concept, which is all about shape, and not size. If you’re female and reading this, you will know what great lengths you have to go through, just to find a good pair of jeans. One that will last. (My longest lasting pair is 6 years and I refuse to get rid of it).
To demonstrate the ‘all about shape and not size’ concept, 4 models, all size 32 were brought out wearing the 4 different curve ID’s: slight curve, demi curve, bold curve and Eva (exclusive to African and South American markets). All fit perfectly, as they were suited to their body shape. They were then asked to swap the jeans around, and bear in mind they are all the same size, but different shape.
The results were interesting. Most of us though “OMG, it happens to models too!” There were exposed lower backs, muffin tops and baggy bits. Sound familiar? This is the reason we cannot buy jeans in a hurry. They aren’t suited to our body shape.
As someone who isn’t impressed easily, I was impressed! At the workshop, we were given one-on-one fitting sessions with ladies at the Levi’s store in Sandton City. I found the “perfect” pair and purchased it, which I don’t regret.
Ladies, if you’re looking for a new pair of jeans, do yourself a favour and visit your nearest Levi’s store and discover what your curve ID is. You won’t regret it.
Welcome to Wired to the Web. My name is Nafisa Akabor and I’m a technology journalist covering business and consumer tech for the last 13 years. I’m passionate about start-ups, smartphones, mobile payments, travel tech and electric cars. ✉️ firstname.lastname@example.org