Full-time bloggers are big influencers, and cashing in. The Instagram influencer marketing industry is expected to exceed $1 billion by the end of 2017, and more than double by 2019. A Santa Monica-based influencer marketing industry Mediakix forecast these figures by studying the #spon #sp and #ad hashtags on the platform, which saw over 9.7 million posts tagged in 2016, with 14.5 million expected for 2017.

While South Africa may be late to the party for most things digital, there are a fair amount of influencers making waves locally. No matter the niche, there are bloggers and influencers who, through their combined digital platforms, are regarded just as important as journalists when it comes to making an invite list; or taking part in a campaign best aligned with their brand. It is predominant with fashion, beauty and lifestyle bloggers in South Africa where some have quit their full-time jobs to focus on being an ‘influencer’.

Aqeelah Harron Ally, a 27-year-old fashion, beauty, and travel blogger at FashionBreed, from Cape Town, worked full-time for five years before quitting her job, and tells us she could have afforded to leave sooner, but didn’t have the courage.

Continue reading here: https://www.forbesafrica.com/technology/2017/11/20/when-it-pays-to-be-online/

Image credit: Shutterstock

Related Posts

Nafisa Akabor reviews the Huawei P30 Pro for TechCentral. Image credit: Shutterstock Huawei took...

Huawei has once again managed to impress with its new smartphone cameras – all four of them – on...

Mobile money services have not been very successful in South Africa. The new products for...

Leave a Reply