As car manufacturers step up the development of in-car infotainment systems and technology giants Apple and Google continue to make their presence felt, smartphone integration is set to become far more important in vehicle purchasing decisions.

In February this year, I attended Mobile World Congress (MWC) in Barcelona as a guest of Ford South Africa and saw first hand how the company’s new in-car infotainment system SYNC 3 works. MWC is the largest and most important event in the mobile industry that sees all major smartphone manufacturers announce their flagships and innovations for the year. MWC 2016 marked the fifth consecutive year that Ford had an exhibit at the show.

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